Beth Chapman has adored fashion and weddings from a young age and always knew she wanted to build a fulfilling career that combined them both. Originally dreaming she'd become a gown designer, her lack of sketching skills led her to another reality: translating inspiration into curated wedding looks as an expert in the bridal fashion industry.
After graduating from the University of Connecticut with a degree in Business and Fashion Merchandising, Beth joined the corporate team at Ann Taylor. There, she worked her way up and became the Vice President of Merchandising. In this role, she honed her eye and developed a deep understanding of garment fit and construction. She decided to bring her expertise to the wedding space by opening a bridal boutique, The White Dress by the Shore.
Beth met countless brides in the store who were confused about where to shop, the silhouettes that best highlighted their body type, and fabric styles that were most appropriate for their venue. Her brides also expressed great anxiety around day-of fashion emergencies. Beth recognized the need for styling assistance before shopping began, as well as a skillful dresser to be present on the wedding day. With her compassionate attitude, expert knowledge, and years of experience, she is the perfect fashion fairy godmother to fill that need.
An avid admirer of stripes, bows, and all things Carolina Herrera, Beth is known for her exquisite personal and professional style. Her love of travel provides endless inspiration, as she is enamored by fashion around the globe. Closer to home, she is influenced by historical costumes in period pieces.
Beth is a frequent contributor on CT LIVE and WTNH NEWS, and has also been featured on the TODAY SHOW. She has co-authored two books, The White Dress in Color and The White Dress Destinations. As well, Beth is an educator and honored speaker within her industry, supporting fellow independent bridal salon owners through The White Dress Society, an organization that she founded.
-Beth Chapman
@C10ike
Eyes up, heart open. hartford,CT, New England & Worldwide