Take Your Brand Photos Beyond the Studio - Here's Why it Matters

When your brand has vision, energy, and a clear point of view—your photos should, too. That’s exactly what Carla Giorgio Consulting brought to the table for her on-location branding session at the TWA Hotel in NYC. As a marketing consultant, Carla knows how much visuals matter in building trust and recognition.

As her branding photographer, my goal was to help bring her brand to life in a way that felt strategic, stylish, and totally authentic to HER and the clients that she wants to attract.

Wide shot of Carla Giorgio walking through the retro red carpet hallway of the TWA Hotel for her NYC branding shoot

As Carla puts it- she was made in NYC and really wanted that to reflect in her branding photos. The TWA Hotel was the perfect setting—full of bold lines, warm light, and mid-century charm that echoed Carla’s thoughtful yet confident energy. I worked closely with her to plan the session, helping to guide her with wardrobe, timing, and how we could use each part of the space to reflect a different aspect of her personality and business. I even brought in my daughter, a costume constructor studying at Emerson College in Boston to be our on site stylist for the session!

Because here’s the thing: branding photos shouldn’t just be “nice headshots.” They should feel like you—your vibe, your energy should jump right out the computer screen and immediately connect with the viewer!

Use your location purposefully for your branding photographs at the TWA Hotel in NYC

When we work together, we’re building something more than content. We’re telling your story visually, and that means movement, genuine expression, a mix of pro and lifestyle shots, and all the space you need to show up fully and comfortably as yourself.

branding session setup at the iconic TWA Hotel in NYC with mid-century modern cars

Why Go On Location for Your Branding Session?

On-location branding sessions allow us to root your photos in an environment that helps tell your story. Whether it’s a sleek hotel lobby, your favorite bookstore, a co-working space, or the city streets, where we photograph you really matters. Your location adds personality, creates variety, and helps you stand out in a sea of studio shots. And yes—I travel. From New York to New England and beyond, I’ll meet you where your story is unfolding.

5 Smart Ways to Use Your Branding Photos for Maximum Impact

You’re investing in your brand—so let’s get the most from your images. Here are five ways my clients love to use their branding photos:

Carla Giorgio, a Marketing Consultant, works on her laptop in the Photo Booth at the iconic TWA Hotel in NYC during her on location branding session.

Website – Update your About page, contact page, and headers with dynamic images that show your face and your vibe.

Carla Giorgio photographed at the iconic TWA Hotel in NYC during her branding session

Social Media – Create a month’s worth of posts, reels, and stories that feel cohesive and real.

Carla Giorgio poses for her on location branding photos near the iconic clock inside the TWA Hotel in NYC

LinkedIn + Bios – Refresh your headshots with polished yet approachable portraits that match your tone.

Email Marketing – Pair personal storytelling with on-brand visuals for newsletters that feel engaging and professional.

Content creator Jackson Ten Eyck films a branding video for Carla Giorgio, a Marketing Consultant during her on location branding session at the iconic TWA Hotel in NYC

Press & Publicity – Whether you’re pitching yourself to podcasts, applying for grants, or booking speaking gigs, strong imagery helps you stand out.

Carla Giorgio, a Marketing Consultant gets pampered for her branding session at the iconic TWA Hotel in NYC

Let’s Bring Your Brand to Life—Together

If you’ve been craving visuals that finally feel like you—let’s talk. I’ll help guide you from start to finish: choosing a location, planning outfits, nailing down your shot list, and making sure your session feels relaxed and fun. Your brand isn’t one-size-fits-all, and your photos shouldn’t be either.